Nowadays, innovation seems to be the universal remedy for growth, profitability and competitive advantage.

In the Middle East, there are numerous keen minds that are constantly pushing innovation forward, seamlessly integrating brilliant new ideas and ways of thinking into a more favorable guest experience. But generating new ideas does not automatically result in success. In an industry that seems to be transforming itself with every new technology, it is very easy for hotel businesses to rush and embrace change by trading in their competencies. The real challenge is to convert these ideas into products or services that are acceptable to customers.

Last May, HITT 2011 inveiled the region’s top industry innovators who are also known as “best practice champions." In an increasingly competitive landscape, these are the winners who, instead of trying to match or beat their competitors, made other players irrelevant by staking out new market space where competitors haven't ventured. They didn’t really set out to build competitive advantage, but their innovative practices lead them to achieve precisely that.

We are pleased to introduce you to the personalities and organisations driving growth and transformation in the market and looking forward to providing you with first-hand insight into how the best minds are propelling the industry forward.

• Regards,
• Saudin Dungog- Noddings
• Senior Conference Manager

 

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